Torino Jazz Festival – Dynamic Brand
Collab w/ Lidia Matarazzo & Martina Pani
The project
This brand design project was realized during the second half of the Dynamic Brand course held by Emanuele Cappelli, from Cappelly Identity Design. During thedesign project we had to work as a team to develop a strategic brand identity for one of the music festivals in the world. We chose to work on the Torino Jazz Festival.
Research and analysis
We started the project with a research fase, in which we observed how other famous jazz festivals comunicated and how their brand identity was structured. We then analysed logo, typography and how they developed the various layout, understanding in which way they translated their concepts.
Concept and design
During the nights of the Turin Jazz Festival, the fleeting nature of jazz improvisations marks unrepeatable moments, in a cycle of perpetual transformation. Just as the city is crossed by a river that, as it flows, is constantly renewed, the Turin Jazz Festival is characterized by compositions in which musician and listener are involved in always new melodies. Panta Rei: everything flows, in a flow of notes never heard before and that will never be repeated.
