This brand design project was realized during Visual Design course held by Agnese Angelini. During the design project I had to develop a strategic brand identity for one of the music festivals in the world. I chose to work on the Torino Jazz Festival.
The project started with a research on the city and the jazz, after wich I designed some visual moodboards to set in my mind the style and the vibrations that this work had to have.
At this point, the creative process started: I drew some drafts, until I was satisfied of the results.
