Collab w/ Lidia Matarazzo, R. Daniele Leone & Melania Isgrò.
This adverstising project started is part of the final exam for one of the ocurses in my academy. The request was to create an ad for a city that wasn't one of the most inflated destinations around the world. the aim of the project wasn't to attract tourists in the city, but to convince people to move there. After a first research, we decided to create a campaign for Düsseldorf.
The target we chose to build the advertiding on is composed of three categories, three types of person that could think of living in this city: Students, young workers and families.
Headline: The pleasure of staying.
Subhead: Düsseldorf changes your way of playing.
Bodycopy: Wake up, everything you have ever desired has come true.
The city you have always dreamed of, a place you will finally call home:
Düsseldorf. Among whimsical buildings, wheels, and somersaults,
you will always feel free and secure, ensuring a solid future for your family.
CTA: Discover new ways of using your suitcase on www.yoursseldorf.de
Headline: The pleasure of staying.
Subhead: Düsseldorf changes your way of studying.
Bodycopy: Wake up, everything you have ever desired
has come true. The city you have always dreamed of,
a place you will finally call home: Düsseldorf.
A place where art and culture never go to sleep, inspiring
you to create your own future.
CTA: Discover new ways of using your suitcase on www.yoursseldorf.de
Headline: The pleasure of staying.
Subhead: Düsseldorf changes your way of living.
Bodycopy: Wake up, everything you have ever desired
has come true. The city you have always dreamed of, a place
you will finally call home: Düsseldorf. You will walk its
streets, and it will feel like traveling around the world.
Fairs, markets, and art will never cease to amaze you, inspiring
a new way of living every day.
CTA: Discover new ways of using your suitcase on www.yoursseldorf.de
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